Online Coupons Can Hurt Your Business
Websites providing coupons online cannot restrict the amount printed by any given person. In other words, consumers would be allowed to print unlimited coupons to your business and be trained to NEVER pay full price.
This is completely opposite to the Smart Shopper marketing strategy where households receive one coupon each mailing, a maximum of five per year.
Internet printable coupons also add a great risk of employee fraud. Unfortunately, this is a real concern. A dishonest employee can print unlimited coupons, claim redemptions by customers and pocket the cash. Too many businesses have fallen into this trap and learned the hard way how expensive the temptation of printable coupons can be.